DJ Pauly D Trademark Infringement

Several of MTV’s ‘The Jersey Shore’ stars have been applying for trademarks to be used in product lines of different varieties. The use of celebrity trademarks has been an increasingly-popular way to try and capitalize on minor-league fame. But apparently, Jersey Shore star DJ Pauly D will have a harder time than most. Unfortunately for him, there is already a “DJ Paulie D” who has had a registered trademark with the USPTO since 2008. The reality show star has applied for a trademark 3 times, and been rejected for likelihood of confusion.

To make matters worse for the MTV star, the original DJ Paulie D has filed a lawsuit against him. The suit (Paul Lis DJ Paulie Broadcasting LLC v. Paul DelVecchio Jr., 3:11-cv-01057-AWT, U.S. District Court, District of Connecticut) claims trademark infringement, since, as Techdirt.com points out, any recent Google search will indicate that DJ Paulie D is a misspelling for the far-more popular DJ Pauly D of Jersey Shore. The original DJ Paulie D is asking for $4 million in damages. And it seems somewhat likely he’ll get some awards for damages, since he’s claiming MTV used metatags to intentionally redirect traffic away from him. Regardless of whether he gets any money from Viacom (MTV’s owner), he has already created a ton of publicity for himself.

Jersey Shore Boys Interview Outtakes

Ok so these photos have been up on the net for quite some time and i didn't come across them until today, so i thought i'd post them just in case y'all haven't seen them yet. These pictures are outtakes from the Interview Magazine photo shoot that was released earlier this month. The pictures show Pauly D sporting some leopard print Versace underwear, and The Situation in some white Dolce and Gabbana briefs and of course the other guys just shirtless. 5+ pictures

Pictures: Terry Richardson

Jersey Boys on the Beach

The Jersey Shore boys hit up the beach in Miami earlier this week to play some football in the sun. Can Pauly D get any more tanner, other then that you can see his CK waistband and also The Situation changed his shorts right in the middle of the beach showing off his Ed Hardy Boxer Briefs! 19+ pictures inside.

Pictures: Socialite Life

Jersey Shore Boys Behind the Scenes of Interview Magazine

Check out the behind the scenes of the photo shoot the jersey shore boys did for Interview Magazine.

Jersey Shore Boys Shirtless For Interview Magazine

The Jersey Shore boys took off their shirts for a spread in Interview Magazine. In some pictures the guys show off their waistbands, and in one Pauly D is looking good in some leopard print swimwear. These guys are so so sexy, can't wait till JS2 comes out! 7+ pictures inside.